Our Story

I left the security of a strategy consulting gig, my first job after graduating from Brown, to pursue a dream:

  • Help people inspire positive change through fashion.
  • Create a company driven by a higher purpose beyond profits.
  • Avoid wearing a suit to work.

This dream has evolved into Abantu Apparel, a project that I've poured my time, energy, savings, and heart into—much to the worry of supportive, but concerned, family and friends who watched as I turned down other opportunities and pared my living expenses to $3/day.

In developing this, I've also had the pleasure to speak with and learn from artists, graphic tee buffs, and social change agents across the country and beyond—from SF to NYC, Paris to Shanghai. They've shown me over and over again that great tees really can create ripples of change: inspiring wearers and those around them, and sparking conversations that lead to greater understanding, action, and impact.

These conversations are what keep me going, igniting hope, not just for this venture, but more importantly in the broader trend that we strive to support: the rising social consciousness of our generation. Let's be the change we wish to see in the world...for as we change ourselves, we change the world around us.

-Our time is now, let's keep this movement growing.
Vincent
Founder


How did you discover Abantu Apparel? What does it mean to you?

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